Dallas, TX - - December 20, 2007 - - Today the Dallas Stars and Txtstation announced their partnership with the unveiling of two new in-game features for the 2007-2008 NHL season.  

Leading up to the action on the ice and during intermissions, fans will be able to interact live with the videoboard.  Fans will use their phone and send their unique text messages to 88222 and within seconds the message appears live on a scroll across the screen, providing a fun and entertaining experience for all.  During timeouts, fans will also have the chance to weigh-in on the poll of the day.  Two or three options are provided and fans simply pick their choice and send the message.  The results show up in real time as the percentages move based on the responses coming in.

“Txtstation appealed to us for a variety of reasons.  Their customized graphics are top-quality and more importantly, our fans love the interaction.  Everyone has a blast with this!” said Chandler Merritt, Producer of Game Night Operations for the Dallas Stars.  

“The Dallas Stars approached us as they were looking for a real time solution that would increase participation and open up a one-to-one dialogue with their fan base.  We jumped at the opportunity to work with a quality NHL team such as the Dallas Stars and the results thus far have been outstanding” said Michael Falato, Director of Sales and Business Developmnet for Txtstation.  

About Txtstation
Txtstation is a leading mobile marketing company specializing in sports and entertainment. We allow broadcasters, event owners, sponsors and general media to communicate with viewers or fans directly through mobile phones, internet, and landlines.
 
Txtstation creates one to one ‘real time’ dialog with consumers at specific times and places such as events, concerts and live or pre recorded broadcast.  Since 2004, we have been at the forefront of mobile interactivity designing ‘live’ integrated programs that harness the excitement of live events and broadcasts while delivering high consumer response and encouraging brand loyalty. 

 

Txtstation offers its services and connections to over 100 countries, and is currently working in the USA, Canada, Australia, New Zealand, Germany, Italy and South Africa. More information online: www.txtstation.com

CONTACT(S):
Michael Falato
Director of Sales and Business Development
Txtstation
512.535.5381
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Chandler Merritt
Producer of Game Night Operations
Dallas Stars
310.491.6742
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