For More Information: Contact Rick Schliebe,
Founder and Managing Partner
303-979-7772 ext. 104

Denver Kids Fitness Center Addressing Nat'l Childhood Obesity Trend

Kids 6-13 Learn Nutrition and Fitness at Kids Action Fitness!

July 6, 2007 -- KIDS ACTION FITNESS, a new fun, cutting-edge kids fitness center, will open in Southwest Denver on July 13, 2007! Providing wall-to-wall "virtual" equipment (Dance Dance Revolution, Tazer, 3-Kick and more) targeted to today's highly stimulated, but sometimes sedentary youths, the center will not only alter the lives of area children, but ultimately, an entire industry. Offering a customized approach, in an environment that is engineered, equipped and staffed especially for kids, the program is backed by extensive research, the latest technology and an entire team of proven professionals. Unlike any other fitness program anywhere… KIDS ACTION FITNESS will help children address their own health, nutrition and lifestyle choices.

In the last decade, childhood obesity has more than doubled to now encompass over 30% of our kids. Rick Schliebe, 47-year health and fitness veteran and managing partner of Club USA, Southwest Denver's Ultimate Family Fitness Center, was very concerned by the press reporting on the growing childhood obesity epidemic. He had spent decades working with adults challenged by ongoing weight issues and always knew that the answer lay in giving children the opportunity to gain a solid fitness foundation while they are young and impressionable. But, since traditional health club concepts do not adequately address these needs, Schliebe decided that it was time to stop talking about childhood obesity and start doing something about it! He already had the people, the experience and the heart that longed to see children flourish. So, armed with a top-notch team of trained professionals working on their ultimate labor of love, KIDS ACTION FITNESS was born.

The mission of KIDS ACTION FITNESS is simply to begin to educate children about health and fitness. Empowering them to think about their own bodies, nutrition and fitness now, will help them to become healthier, more productive adults later. Utilizing "virtual" gaming, the latest in technology and mentored by skilled, nurturing, coaches and therapists, each child will gain one-on-one knowledge and experience (at age-appropriate stages) about anatomy, nutrition and exercise techniques as well as how to safely operate the new interactive, "kid friendly" equipment. KIDS ACTION FITNESS offers the perfect combination of technology, techniques, support and FUN to help children lay a good foundation today for a better tomorrow.

Schliebe's further explains that while some of the children will join KIDS ACTION FITNESS, to lose weight, others will participate for the development of specific skills and muscles for their chosen sports. The staff will make a concerted effort to team-up with local teachers, coaches and medical professionals to optimize the children's' potential! But, no matter why they come… they will all enjoy the center's camaraderie and fun approach to fitness!

Grand Opening festivities, including special celebrity guests will be held on July 13th beginning at 1:00 at Club USA, 5066 S. Wadsworth Blvd., Lakewood, CO. The public is welcome! For more information about joining KIDS ACTION FITNESS, contact Kathy Quizon at 303-979-7772 extension 126.

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