DELUXE AND CINECITTA SEAL NEW STRATEGIC PARTNERSHIP

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Rome, Italy (MMD Newswire) October 24, 2012 -- Deluxe Italia, a subsidiary of Deluxe Entertainment Service Group Inc. and Cinecittà Studios today announced details of a strategic partnership whereby Deluxe Italia - and its fully owned company Deluxe Digital Rome -will manage the Distribution, Creative and Media services business units of Cinecittà Digital Factory going forward. As a part of this agreement the businesses will be re-branded Deluxe Cinecitta.

The business created by this new partnership, located at the famous Cinecittà studios, in the heart of Rome, partners two of Italy's strongest media businesses and this new agreement means that Deluxe expands its post-production and distribution service reach within both Italy and Europe. This agreement also means that Deluxe Italia adds audio dubbing and mixing to its portfolio of services.

"Cinecittà Studios is considered to be the heart of Italian cinema. This, combined with Deluxe's worldwide technical infrastructure and reputation, mean we are truly able to create a one stop shop" said Ranieri de'Cinque, Managing Director of Deluxe Italia.

Deluxe has strategically repositioned itself in recent times having realigned from traditional film services towards digitally enabled solutions across all platforms. It is one of the few companies to have successfully transitioned from analogue to digital.

"Two iconic names are coming together, providing our clients with a boutique Italian service offering but with world-wide scalability and reach" added de'Cinque.

About Deluxe

Deluxe Entertainment Services Group Inc., a wholly-owned subsidiary of MacAndrews & Forbes Holdings Inc., is the leading provider of a broad range of entertainment industry services and technologies to the worldwide entertainment industry including the Hollywood studios, broadcast/cable/satellite providers, digital distribution, gaming as well as content owners and creators. Services for content creation in features, television and commercials are offered in production, post production, digital distribution, marketing services and asset management. They include EFILM® and Company 3® digital intermediates; post production and subtitling services; titles design and digital VFX; DVD compression, encoding and authoring; advertising distribution and syndication services; digital cinema services, motion picture film processing and printing; and 2D to 3D conversion. Deluxe has facilities in North America, Europe, India, Australia and Hong Kong. For more information, please visit www.bydeluxe.com

 

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