OCTOPZ - POWERFUL NEW ONLINE COLLABORATION SOFTWARE LAUNCHES AT WEB 2.0 EXPO

Easy-to-use collaboration tool enables up to 5 people to synchronously view and markup videos and other digital media

(TORONTO, April 16, 2007) – Octopz, the powerful new next-generation online collaboration software, launched today at the Web 2.0 Expo at the Moscone Center in San Francisco.  Octopz was created specifically to meet the challenges of creative professionals, such as product designers, graphic artists, photographers and digital media producers.

Octopz uniquely allows users to markup a wide range of interactive digital media –videos, audio, animations and 360º panoramas – as quickly and easily as image files and standard documents.  Octopz also allows meeting organizers to invite anyone with a Mac, PC or Linux to join an online meeting instantly, enabling them to see and talk to other participants in real-time using built-in text messaging, VoIP and webcams.

After extensive consultation, design and beta testing with our users, Octopz is ready for the marketplace,” said Barry Fogarty, CEO of Octopz Inc. “It has been well received by our partners and pilot users, including some leading national retailers and advertising agencies.  They’re telling us that Octopz is innovative, easy-to-use and it’s helping them use their creative resources more effectively.”

Offered to both Enterprise and SMB clients on a Software as a Service (SaaS) basis, Octopz is:
•    Powerful. Enables up to 5 people to synchronously view and markup an unprecedented range of document types – including video, animations and other digital media.
•    Easy to use.  Nothing to download, and virtually no training required.  Uses simple navigation and tool icons, and requires nothing more than a flash-enabled web browser.
•    Secure.  Integrated SSL encryption protects the confidentiality of online meetings and documents.

Octopz uses efficient, extensible and proprietary architecture, and its simplified licensing model (in which guests do not require a license) enables on-demand collaboration with anyone, at anytime, from anywhere.  In addition, Octopz can be integrated (via API, web services and Flash) with existing applications including content and digital asset management systems (CMS and DAM).

Media are invited to visit Octopz at Booth 111 at the Web 2.0 Expo at Moscone West in San Francisco for a demonstration, to sign up for a free 14-day trial to test-drive Octopz for themselves, and to talk to the founders of Octopz.

-30-

About Octopz Inc.
Octopz Inc. (www.octopz.com ) develops next generation on-demand, online collaboration technologies built specifically for today’s creative professionals. With fully integrated support for text messaging, VoIP and webcams, Octopz allows colleagues and partners anywhere in the world to work together securely in real-time, or individually at their own convenience, using multiple document types, and then save and archive their work for subsequent retrieval, review and feedback. The result is accelerated decision making and speed-to-market – a significant competitive edge.

For more information, contact:
Ann Christie
Vice President, Marketing
Octopz Inc.
1.877.530.4440
416.673.8187
This email address is being protected from spam bots, you need Javascript enabled to view it

Octopz Inc. 
MaRS Centre, South Tower, 101 College St, Suite 232, Toronto, ON Canada M5G 1L7 
Telephone 416 530-4440  Fax 416 673-8181  www.octopz.com