While video has proven to be an effective sales and marketing tool, it has traditionally been a one-way communication option, with little opportunity for customer engagement. By adding Contact At Once! chat to SiSTeR Technologies' vehicle walk-a-round videos, powered by The Publisher, there is now a clear call to action - one that invites the shopper to ask questions and that builds rapport between the customer and dealership sales professionals.
Unique to the industry, The Publisher serves as an integrated marketing platform, allowing auto dealers to add multiple third-party applications to the top of the player. This results in a customized viewing experience for dealer website visitors. As the shopper clicks on one these embedded applications, the video then pauses play while the app launches directly from the player. In addition to Contact At Once! chat, dealers can choose from a variety of compatible applications, to include credit applications and trade-in evaluations, in order to entice their video viewers to take the next steps along the shopping path.
"The Contact At Once! Deluxe Partner Program is for providers of applications that complement our dealer chat solution and that, when integrated, increase the value derived by dealers who are our mutual customers," said Director of Business Development, Lloyd Hecht. "This partnership makes video a much more interactive sales tool, as shoppers now have a direct and real-time connection to dealership sales professionals while the thought of buying that next vehicle is top of mind."
The Publisher is provided free of charge to all auto dealers, partners and application providers of SiSTeR Technologies. Contact At Once! Dealer Edition customers at the Deluxe or Premium level, and who utilize SiSTeR Technologies Publisher, will have the live chat integration feature available at no additional charge. Contact At Once! Deluxe or Premium customers should contact their SiSTeR Technologies representative to request activation of ContactAtOnce! chat within The Publisher solution.
About SiSTeR Technologies
SiSTeR Technologies is the pioneer and thought leader of automated video rendering technology systems. Founded in 2003, SiSTeR created the automated vehicle video walk-a-round industry in 2006 and video search engine optimization (vSEO) industry for automotive dealers in 2008. SiSTeR was awarded U.S. Patent 7882258 on February 1, 2011 in recognition for its state-of-the-art video rendering technology.
SiSTeR maintains a cutting edge position in automated video technology with current product evolutions for the automotive industry as well as emerging categories. For more information, please visit http://www.sister.tv.
Contact: Michael Powl - Director of Sales 303-886-6009 mpowl@sister.tv
About Contact At Once!
Contact At Once! is the leading automotive chat software provider and operator of the industry's only dealer chat network connecting more than 9,000 auto dealers with the websites car shoppers visit most often. Adding Contact At Once! dealer chat software to a website typically increases a dealership's sales conversations by at least 25%. Named to the Inc. 500 as one of America's fastest growing businesses in August of 2011, Contact At Once! is headquartered in Atlanta, Georgia. For more information about the company's auto dealer chat product, please visit: www.autodealerchat.com. To learn more about the company, please visit our corporate site, www.contactatonce.com.
Contact: Bill Sengstacken - Director of Marketing 678-666-5972 bsengstacken@contactatonce.com



