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Bryant Campbell
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Community Networking Site Moves to Fund Public Schools With Grassroots Partnerships

July 17, 2007 --- “Education cuts have dominated the local news for the last six years with referendums to cap educational spending and eliminating staff, after-school programs, nutritional programs, arts, music, athletic and extracurricular activities; enough is enough,” said Bryant Campbell, president of Novaz Net Resources. “If we can provide financial support to public schools in trade, partnering and populating our site, it’s a no-brainer.”

Novaz Net Resources has created Xologi and Search Direct, a community-networking site that works through community partnerships to promote local businesses and fund public school systems. It is a grassroots effort that rewards its communities for using and promoting its services. Rather than paying for its own sales staff, Xologi and Search Direct propose a partnership with approved, local liaisons, such as PTO/PTA groups, businesses, individuals, media and not-for-profit entities, for business recruitment and promotion, in exchange for 50 percent of profits going to local schools.

Search Direct is a free online search directory created for local businesses. Unlike today’s traditional search directories, Search Direct gives businesses the opportunity to Socially Network and to build relations with their customers. A Promotional Upgrade Search Direct account costs just $30 a month, of which, 50 percent goes to local schools in a regular, monthly check.

“We like to say, it’s like going beyond the search” Campbell said. “There is a huge void in today’s local search market, which is predicated on the notion that the more you spend on advertising, the more your business is noticed, rather than being noticed for what your business offers. I’d like to change that – to give Mom and Pop stores a chance to gain an online presence.”

Search Direct gives businesses networking tools and interactive features to connect with customers on a local, statewide, regional and even national level. It is free to register and offers a Performance Upgrade for businesses that are familiar with bid positioning.

“Our system is based on the performance of the campaigns that businesses create,” Campbell explained. “Search Direct offers unlimited words, a full business profile and everything from coupons and gift certificates to free employment listings and resume searches.”

Community Liaisons who work directly with their local schools – PTO/PTA, student organizations, teachers, parents or district officials – are eligible for a 5 percent compensation as well for their grassroots efforts in facilitating community interaction between local schools, citizens and businesses. Our Community Partner program is for all communities; please take advantage of this uniquely special opportunity.  

For more information on becoming a community liaison and raising funds for your local schools, visit http://xologi.com/manage_business.htm . For business owners, learn more about developing a Search Direct account at http://xologi.com/business_campaign.htm, and visit http://xologi.com/ for a full list of offerings through Xologi.

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