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FOR IMMEDIATE RELEASE
Clothing Designed to Ward Off ‘Evil Eye’ A Hit Out of the Box
New York, NY / July 30, 2007 -- A brand new clothing line designed to ward off “the evil eye” snags an honor at this year’s Grammy Foundation Benefit Event honoring Quincy Jones with Mariah Carey, Kanye West, Vanessa Williams, John Legend, Gloria Estefan, Patti Labelle, Herbie Hancock, James Moody, Patti Austin, Babyface, James Ingram, Clark Terry and more.
The Lucky Stella line of shirts and hats was a featured item in the VIP gift swags handed out to celebrities at the July 28th Grammy Foundation Starry Night Benefit Event. The Grammy gift bags, filled with must-haves are legendary.
 
Photo 1: James Ingram wearing a Lucky Stella's Lucky Eye Hat posing with John Legend Photo 2: James Ingram wearing a Lucky Stella's Lucky Eye hat talking with Kayne West James Ingram was just one of the lucky recipients proudly parading around in Lucky Stella’s signature green baseball hat featuring the Lucky Eye logo prominently displayed in the front.
“I am of course thrilled that my newly launched line is already gaining popularity,” says Stella Rubinshteyn, the designer and founder of Lucky Stella. “Soon the public will be introduced to it and I am confident that it will become with them.”
The belief in the “evil eye” is ancient. This centuries old superstition is still strong in Europe, the Middle East, South and Central Asia and by way of immigrants in the US.
The evil eye talisman is a powerful symbol in Fang Shui, the ancient Chinese practice of placement and arrangement of space to achieve harmony, and Kabbalah, the spiritual study of God and creation. Both of which are popular in Hollywood.
Stella, an immigrant from the Ukraine, has a strong belief in the powers of the evil eye. This inspired her to create an unusual line of apparel and accessories inspired by “evil eye” talisman. The “Lucky Eye” collection is a way of expression and protection for a fashionista or anyone who is superstitious to ward off the “evil eye”.
“Each one of my designs prominently displays the “lucky eye” so it can absorb the negative energy from the person casting the evil eye to protect the person wearing it,” says Stella.
Women’s and children’s clothing and hats are screen printed or embroidered and accented with genuine Swarovski crystals individually hand set by Stella –which makes each item an original.
About Lucky Stella: Lucky Stella is a line of shirts and hats designed to ward off the evil eye. The ‘lucky eye’ created by designer Stella Rubinshteyn is meant to be a stylish way to protect yourself from the evil eye.
Interview Requests: Stella Rubinshteyn is available for television, radio or newspaper interviews.
Contact: Stella Rubinshteyn, Lucky Stella
Email:
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Phone: 646-591-4883
Website: www.luckystella.com
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