Generating Leads and Sales Through Google and Bing
Chicago, IL (MMD Newswire) October 8, 2012 -- The Chicago Online Marketing Meetup Group announced today that it would be co-hosting a two-hour workshop at DeVry University (Chicago) on digital marketing for entrepreneurs and small business owners. This two-and-one-half hour workshop is free of charge.
For more information, please go to http://www.meetup.com/Successful-Online-Marketing/events/86037882/
American businesses now already spend more money on digital marketing than they do on print and radio advertising combined. Within a few years, online marketing will surpass television advertising in terms of business spending. There's a reason why businesses large and small are turning to online marketing for leads, sign-ups and sales. Simply put, it works better!
This in-depth workshop will review the different search engine marketing channels available to business owners and entrepreneurs:
--) Traditional vs. digital: "pay & pray" versus "pay per click, lead or sale"
--) Search engine optimization: 10 tips for fast higher rankings on Google and Bing
--) PPC advertising: using cost per click (CPC) advertising to get real shoppers
--) Affiliate marketing: building a "pay per lead" team of online marketers
--) Email marketing: strategies to generate more sales and repeats
--) Free online tools: 20 web tools you can use right away - at no cost
The presenter is Rey Villar is a digital marketing expert with Enova Financial, a global consumer finance resource. He has spent the last ten years applying various online marketing channels to generate leads and sales using Google, Bing and the Internet. He is the founder of the Chicago Online Marketing Meetup group and regularly coaches entrepreneurs and small businesses on digital marketing solutions.