MMD Newswire: Press Release News Wire

August 20, 2012 (MMD Newswire) -- The Irish Academy launched its Certificate in Public Relations course today. It is available in every state of the USA. The course, which is taught online at www.irishacademy.com/us, teaches participants how to write press releases, organise photo-calls, design newsletters, maximise sponsorship opportunities, get the most from exhibitions and prepare for crisis. "The Academy's Certificate in Public Relations is truly international because it combines Irish certification with professional American tutoring. The theory and practice of PR are almost the same worldwide, but the media, personalities and styles are different from one country to another. The Irish Academy is using American-based tutors so that the theory is 'localised' and made relevant to American students" said Ellen Gunning, the Academy's director.

"The Certificate is also unique for a second reason. It is an online course which is taught by distance learning methods. But this course offers students an opportunity to affiliate to the Public Relations Society of America (PRSA) which gives them an opportunity to make real and very useful local contacts in the industry" she added.

The Academy's PR course suits volunteers working with sporting, charitable, church or community groups. The PR course will also benefit people who combine the PA and PR functions for small businesses. Finally, the Certificate course is taught over ten weeks at a cost of $495. It is an excellent introduction to the subject for people contemplating a more onerous course of study in the area.

The Irish Academy has been teaching Public Relations courses since 1992 and has graduates working in Austria, Belarus, Belgium, Brazil, Bulgaria, England, Egypt, France, Germany, Ireland, Italy, Lesotho, Netherlands, Northern Ireland, Scotland, Switzerland and the United Arab Emirates.

The first Certificate in Public Relations online-course begins in the USA on 20th September 2012. Anyone interested in holding this international qualification will find further details on the Academy website www.irishacademy.com/us, email education@irishacademy.comfor further information, or call Toll Free on 855.278.0802.

###