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BRINGING BEAUTY TO THE MASSES, NATURALLY |
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April 21, 2008 |
Mineral cosmetics have been around for years, but recently have been shaking up the cosmetic market. A division among this new cosmetic alternative has developed between large traditional companies offering substandard product at a reasonable price and new companies offering true mineral make-up at a premium price. freshMinerals is one company hoping to bridge the division.
Mineral Cosmetics have been in existence for over 20 years. Typically there application was medicinal. Dermatologists or very exclusive salons would recommend mineral cosmetics to clients after surgery or for people with extremely sensitive skin and/or other skin ailments. Beginning in the late nineties and at the turn of the century, people started to become more self-aware of natural alternatives in every aspect of their life. Green living has transformed into the latest trend in the past five years. As a result, mineral cosmetics are becoming mainstream. The current mineral market is growing at an extreme pace due to the fact that the products are coming from a niche market and developing a place in the mass consumer market.
freshMinerals is the brainchild of Chris Chon, founder of Mirage Cosmetics. Mirage Cosmetics is the manufacturer of “Sinful Colors” and “Wild and Crazy”, which are affordable, quality cosmetics retailed through many mass merchants. Chris started to realize several years ago that mineral cosmetics were going to redefine the industry. With his belief that customers deserve quality products at affordable prices, Chris was on a mission to deliver a mineral cosmetic product that is both affordable and 100% natural. Utilizing relationships among a current customer base, the freshMinerals Starter Kit, is rapidly becoming one of the leading distributed 100% natural mineral make-up available on the market. Retailers like Costco and Fred Meyer are having tremendous success with freshMinerals. Everyday more mass retailers are starting to carry freshMinerals because it truly fills the need in the market for a product that is 100% pure at a price tag that will not break monthly budgets.
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Please visit our website www.freshmineralsusa.com , or if you’d like more information about this topic, a product sample kit, or to schedule an interview with Chris Chon, please call David Yovich at 717.718.2281 or email at
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