MASS MEDIA DISTRIBUTION NEWSWIRE

BREAKTHROUGH IN SLEEPWEAR DESIGN OFFERS PARENTS MUCH NEEDED PEACE OF MIND
May 13, 2008

SEQUIM, WA -- MAY 13, 2008 -- Mookimoo Sleepwear, LLC, a family-owned company in the Pacific Northwest, announces the release of a unique line of sleepwear specifically designed to address unwanted removal of clothing at naptime and bedtime and promote a safe, comfortable sleeping environment for toddlers. The sleepwear company features 100% cotton one-piece sleepers with the zipper in the back, so parents and caregivers can easily remove the garment, but curious toddlers can’t.

“After our 18-month old daughter began removing her clothing at naptime and bedtime, we searched endlessly for a garment that could not be removed without our knowledge. While we wanted to encourage her creativity, coordination, and self-exploration, we worried that loose garments in the crib created a dangerous suffocation and strangulation hazard” explain Mookimoo Sleepwear founders and co-owners Randy and Dana Reid. “We had always avoided bulky blankets as recommended by our pediatrician, so there was also an issue of keeping her warm and comfortable. We tried everything we could think of, but our persistent toddler outsmarted us every time…and often at the expense of valuable, restorative sleep.

“The day we walked into the nursery to find her completely naked, covered in the contents of her messy diaper, we were convinced if a solution didn’t exist, we needed to create one” said Randy. Out of sheer desperation, Randy, a retired Coast Guard Officer and stay-at-home dad, took a pair of scissors to a traditional one-piece sleeper, hacked off the footies, cut the neckline, and put the makeshift garment on the couple’s daughter - backwards!

“The original ‘Mooki’ was born and while it wasn’t the most comfortable or fashionable garment, it worked! We were ecstatic…problem solved” recalls the couple.

Mookimoo Sleepwear is proudly made in U.S.A. and offers stylish, comfortable apparel manufactured from the highest quality, soft cotton, rib knit fabric. The line includes three exclusive screen printed designs available in three fabric colors, all in toddler sizes, ranging from 12 to 36 months.

For more information on Mookimoo’s unique patent pending design and to purchase Mookimoo Sleepwear visit http://mookimoo.com

Media Contact:
Randy Reid
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Summary

Mookimoo Sleepwear, LLC, a family-owned company in the Pacific Northwest, announces the release of a unique line of sleepwear specifically designed to address unwanted removal of clothing at naptime and bedtime and promote a safe, comfortable sleeping environment for toddlers.