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AXIS SHAVERS AND UFC LEGEND RANDY “THE NATURAL” COUTURE
JOIN FORCES TO PLAY HARD, BE SMOOTH™…AND GIVE BACK

Limited-Edition AXIS FLX FORCE Camouflage Shaver to Raise $100,000 for
Xtreme Couture G.I. Foundation

CHICAGO -- August 23, 2007 -- The hottest line of high-end rotary and foil electric shavers continues to create “buzz” within the men’s grooming category and in the world of Mixed Martial Arts.  AXIS Shavers has just signed an exclusive deal with the most decorated fighter in UFC history – Randy “The Natural” Couture – to help provide financial and emotional support to soldiers returning from Iraq. The company plans to donate 100 percent of profits from the sale of its AXIS FLX Force signature series shaver – featuring a first-of-its-kind camouflage design – to Couture’s new non-profit organization, the Xtreme Couture G.I. Foundation.

“AXIS Shavers is a big supporter of UFC fighters and we couldn’t be prouder to team up with the greatest fighter in UFC history, Randy Couture,” said Greg Pearson, Vice President of Global Marketing and Sales of Bodyline Products International, makers of AXIS Shavers. “With more belts than anyone else in the UFC, Randy is as tough as you can get in the Octagon. But many fans don’t get a chance to see his integrity, character and dedication to helping others.  When AXIS learned of Randy’s new charity and its important purpose, we knew right away we wanted to get involved – and in a big way.”

A six-year Army veteran who first learned boxing during his military career, Couture and his wife Kim decided to launch his namesake charity in May of this year.  The Xtreme Couture G.I. Foundation was established to provide financial and emotional support to the military and their families as they re-enter civilian life. The organization, based in Las Vegas where Couture lives and trains, plans to host events and fundraisers throughout the year to generate awareness and more financial support.  

“No matter what your political affiliation or opinions about the war may be, it’s our duty as Americans to support our soldiers who are putting their lives on the line every day to protect and defend our freedom,” said Couture.  “It means so much to Kim and me that AXIS Shavers is getting behind our cause and making such a generous commitment to help us raise $100,000 by the end of this year through the sale of this limited-edition camouflage shaver. I hope UFC fans will get behind us and buy the AXIS FLX Force. It’s a great product with a greater purpose – helping thousands of veterans and their families get back to their lives after serving our country.”

AXIS Shavers and Couture will be promoting the sale of the $139.00 first-ever camouflage shaver (available at www.axishavers.com and www.thenatural.tv ) in the weeks leading up to UFC 74: Respect when Couture will go head to head defending the UFC World Heavyweight title against Gabriel “Napo” Gonzaga. The fight, which will be held on Saturday, August 25, 2007 at the Mandalay Bay in Las Vegas, will be televised on Pay Per View. AXIS Shavers logo will appear on Couture’s fight shorts to raise awareness for its partnership and a full-page color print advertisement featuring Couture will begin appearing in Mixed Martial Arts and mainstream men’s publications.

AXIS plans to continue its charitable partnership with the Xtreme Couture G.I. Foundation in 2008 with plans to release a new version of its camouflage shaver all in the name of charity.  

“This is only the beginning of ways we plan to give back to our men and women in the military,” continued Pearson. “We’re already working on the next camouflage design which we’ll unveil with Randy next year.”

In recent months, AXIS Shavers has generated a lot of attention for its new high end line of colorful, high tech electric shavers by supporting other UFC fighters including Chuck Liddell, Rich Franklin, Forrest Griffin and Andrei Arlovski. AXIS will also sponsor Josh Koscheck in his fight against Georges St. Pierre as the pre main event fight to Couture’s bout against Gonzaga.

About AXIS
The AXIS FLX Force shaver design breaks the mold in the grooming category with its eye-catching camo look and innovative AXIS FLOAT™ flexible head system and Phase 4 cutting technology that hugs any face for a close, smooth shave.  The FLX Force is the newest addition to the AXIS product line that boasts a motto of “We’re not your father’s shaver” and “Play Hard, Be Smooth.”  Since the brand’s introduction in March 2007 at the International Housewares Show in Chicago, AXIS has become a hot name in the grooming world for its innovation in an often stale category offering bold colors, sleek design features and great performance value.  AXIS shavers also boast a number of features including a fully waterproof design, up to 14 day battery life, ultra-powerful and high-speed cutting heads, ultra-quiet technology, anti-slip grip and worldwide recharging capability. The company markets several travel “on the go” battery-powered models sold in gift sets or travel kits. Many of the products can be found in specialty retailers including the Sharper Image and at www.axisshavers.com .

About the Foundation
The Xtreme Couture G.I. Foundation is a 501c3 corporation founded in May 2007 by Randy and Kim Couture to honor the veterans of the U.S. Armed Forces. The foundation was developed to raise funds for soldiers returning from Iraq to help support them and their families as they return back to civilian life. To date, more than 25,000 soldiers have been wounded in the war fighting terrorism not including those suffering the mental effects of this war. For more information, visit www.xtremecouturegifoundation.org or www.xtremecouture.tv .
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