Jordan's solution is to spread the burden of marketing so that it becomes a pleasure for him, not a task. He populated the site GreatLaunchParty.com with some of his own work, and is making the site available to other authors.
"If there are 10-20 authors, illustrators, editors, etc. attending a launch party that's a lot of promotion. Also, I'll enjoy interacting with these authors--most of them anyway," says Jordan.
According to Jordan, a launch party can be a virtual event, a physical party or both. The launch party can be for a physical book an e-book such as a Kindle or nook book, or an audio book. Each launch party can be for an individual author, or a group of authors. They are places where people can attend webinars or teleconferences.
At the launch party, visitors can speak with authors, illustrators, and editors. They can listen to pre-recorded interviews, enjoy music and videos, discuss illustration, learn about the writing and illustration processes, support their favorite charities, and much more.
Since different categories of books require different forms of marketing, several different website names go to the site: http://KindleLaunchParty.com for Kindle editions, http://nookLaunchParty.com for Barnes & Noble nook books and http://GreatLaunchParty.com for printed books, audio books, CDs, software and other e-book formats.
If you're a publisher, agent or author who is interested in letting the world know about a book, visit this page to nominate your book for a launch party: http://launchparty.max-opp.com/suggest-a-book/. Then, you'll be in good company as you tell the world about your creation. Perhaps, like Jordan, you'll also find that a task that used to be onerous is now fun.