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Shannon Ormé
Advanced Media Solutions
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Advanced Media Solutions Makes First Appearance at High Point with Innovative New Marketing Ideas

Long Beach, CA, March 30, 2007 -- Advanced Media Solutions (AMS) is pleased to join, for the first time, the impressive list of industry professionals attending this year's High Point show.

“We are very excited to be making a presence at IHFC®,” explains AMS CEO Mark Williams. “This is the world’s largest wholesale home furnishings show. What better venue to introduce furniture retailers to the innovative, results-driven marketing services of AMS.”

 

This year’s High Point is expected to draw over 75,000 attendees, including a number of advertising and marketing agencies. But, says Williams, “Don’t expect the usual agency line from AMS. Agencies talk about branding and building awareness, but these campaigns cost a lot of money with little or no tangible return. At AMS, we specialize in unique marketing tactics that get immediate results you can see and measure.”

 

Williams goes on to say,”The majority of our clients see a 35% - 50% increase in sales as a result of our promotions”.

 

“These impressive returns are a direct result of AMS’s innovative approach” says AMS Director of Operations, Chad Zaputil, “The result: we drive more customers inside your store.”

 

Zaputil points to some most recent guerilla marketing tactics. “We have mobile billboards that can target very specific geographic areas or events. Hours can be adjusted to meet our client’s needs, day or night.”

 

Zaputil goes on to explain that delivery makes a huge impact in response as well. For one recent client, AMS distributed their entire catalog on toy view finders, rather than traditional book format. “People were intrigued. It was simple, cost-effective, and it worked. That campaign generated one of our best responses to date.”

 

AMS has been employing these unique tactics for a wide range of local, regional and national clients, including retail locations for La-Z-Boy Furniture Galleries, Simmons Mattress Gallery and Kmart.

Williams says, “We have the complete capabilities to do any traditional marketing and advertising. But we encourage our clients, especially in furniture retail, to think beyond the circular, to do something different. Because that’s what makes you stand out, that’s what drives your traffic and sales.”

 

Mark Williams invites attendees and the press to stop by AMS Booth #35 at High Point, March 26 – April 1, where he’ll be demonstrating some of their latest and most innovative marketing ideas. While there, visitors can also enter to win up to $10,000 in free advertising with AMS.

“This may be our first appearance at High Point,” adds Williams. “But we’re certain it won’t be our last.”

 

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About Advanced Media Solutions

Advanced Media Solutions (AMS) is a full-service advertising and marketing firm specializing in developing innovative, integrated solutions to drive traffic, increase sales and generate outstanding returns for local, regional and national retail clients. AMS develops, launches, and coordinates a wide range of services and solutions, including promotional events, print, outdoor and broadcast advertising, direct mail, packaging, logo and graphic design. AMS is headquartered in Long Beach, California.