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Brussels, Belgium, October 22, 2007 - A Belgian blogger aims to develop a new kind of viral marketing concept by asking advertisers to fulfill people’s wishes. Renaud Dehareng, 31, works in social assistance in Belgium and hopes his Payittome will attract big-spending advertisers.
Renaud Dehareng, from Brussels, Belgium, set up payittome.com after thinking of ideas to develop new viral marketing concepts. Renaud said that he loved creating new viral projects : I love creating buzzy, wonderful, original, innovative and powerful methods to promote websites on the web. It’s why i have imagined Payittome, a new kind of viral marketing concept. In general, people like what is uncommon and very strange...so, this blog can be a good example of what is made on internet (in this category)...
The concept is simple : readers who want something take a picture of it along with the price and submit it to the site. Pictures will be chosen from those submitted and will appear on the home page. Advertisers can buy the item for the person, associating their brand with the item, and the picture will be linked to the advertiser during at least 15 days, Michael Arrington (from techcrunch.com ) commented. Despite his site having only been online for 3 weeks, Renaud claims he has already attracted some generous advertisers (one of them is his brother) who paid, amongst other things, for a playstation 3 and an Iphone...
Tystu (on Digg), commented : « This site has the potential to be something really cool. I think the opportunity for advertisers to connect to their audience is deeper than it appears on the surface. Rather than spending money on ad space, paying bloggers directly, etc., advertisers can appeal to a mass audience based on what wish they fulfill. It makes total sense that an artist would buy somebody an iPhone. I'm curious as to how much this "ad buy" increased traffic to the artists site. This is a young concept with a lot of potential...
The concept seems to work…and famous blogs like Techcrunch, Gizmodo or Blogoscoped have already told their readers about Payittome.
I think this concept has got the potential to make a lot of happy people around me, » Renaud commented, « and perhaps larger companies will fulfill wishes to be present on Payittome and to promote their websites... For the moment, Renaud doesn’t earn anything from his blog…. «It’s just a hobby and a passion,» he said. Find out more about Renaud Dehareng and his brand new viral marketing project at www.payittome.com Contact: Renaud Dehareng
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www.payittome.com
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