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12 Million Children Experience Daily Bullying on the School Bus According to a Report Issued Today
March 20, 2006
12 Million Children Experience Daily Bullying on the School Bus According to a Report Issued Today

Atlanta, GA - - March, 13 2006 - - Today, The Kameron Institute issued a report on bullying on school buses. The Kameron Institue is a consulting firm that has surveyed 30-thousand public school students, staff and bus drivers since 2003. The firm’s researchers found that almost half of America’s school children step off a bus where negativity and name-calling is a daily occurrence.

The results of the survey are:

•    12 Million Children Experience Bus Bullying Daily
•    There are 50 million children in public and private schools.
•    School buses transport half of this number or 25 million children each school day.
•    41% - Elementary Students report bullying happened on the bus that day*
•    52% - Middle School Students surveyed report bullying happened on the bus that day*

* Sample size 10,000 students. Margin for error plus or minus 5 percent.

It is important to stop bus bullying for 3 reasons:
1.    Bullying distracts the bus driver and may lead to an accident.
2.    Kids that are bullied or experience bullying do not arrive at school in a mood to learn.
3.    Bullying on the school bus carries over to bullying at school.

The U.S. Secret Service reports that of the 41 youths involved in school shootings since 1974, 66% said they had been “bullied at school and that revenge was one of their motives”. Since bullying starts on the bus and is more likely to happen on the bus than anywhere else, it is important to stop bus bullying before it escalates to violence.

ABOUT THE KAMARON INSTITUE:
The Kamaron Institute has developed an innovative solution to the bullying problem called “The KC3 Positive Label Program”. The KC3 program replaces bullying with “positive labeling”.

Margaret Ross, the President of The Kamaron Institute explains "The KC3 Program goes beyond bullying prevention to bullying preemption. The program replaces the name-calling habit with an affirming word habit. By proactively replacing the bullying with a positive activity, we remove a primary trigger for physical violence.”

Some Results of the KC3 Positive Label Program:
East Fayette Elementary School: 20 percent decrease in playground name-calling bullying behaviors.  86% staff report increased job satisfaction. Average improvement is 40 percent.

Knight Elementary School: 50 percent decrease bus name-calling bullying behavior. 50 percent decrease in classroom distractions behaviors, provides more teaching time. School leadership team credits program with increase in math test scores.  Kind words cooperation up over 40 %.

Kedron Elementary School: 60 percent increase cooperation, self-esteem behaviors. 58% decreased in name-calling bullying behaviors. 100% staff say program beneficial and would recommend it to others.

Bullying prevention or even better proven bullying preemption solutions like the Kamaron KC3 Positive Label Program are critical for bus safety. The KC3 Positive Label Program has proven to improve a school's atmosphere for learning and to increase bus safety by decreasing name-calling, negative, and distracting behaviors while increasing self-esteem, kindness, citizenship, and positive character behaviors.

Media Contact:
Margaret  Ross – Kamaron Institute
Email: This email address is being protected from spam bots, you need Javascript enabled to view it
Phone: 770-487-3681
Website: www.kamaron.org

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Press Release Summary

Today, The Kameron Institute issued a report on bullying on school buses. The Kameron Institue is a consulting firm that has surveyed 30-thousand public school students, staff and bus drivers since 2003. The firm’s researchers found that almost half of America’s school children step off a bus where negativity and name-calling is a daily occurrence.